Landing page for an AI-first project management SaaS.
NovaFlow
The brief
A vertical showcase for an AI-led project management product. The goal: explore how to communicate AI as substance rather than spectacle — translating jargon into specific, concrete wins for an engineering manager who has seen this category over-promise before.
Design decisions
What we chose, and why.
- 01
Lead with substance, not the model
Hero copy talks about sprint planning, spec drafting, and async standups — not "GPT-powered". AI is the means, not the headline.
- 02
Pricing block above the fold
Most AI SaaS hides pricing behind a call. Surfacing it signals confidence and lets a skeptical buyer self-qualify in 30 seconds.
- 03
Six features, no fluff
Each feature card is one verb and one sentence. Six was enough to suggest scope without bloating into a 12-step product tour.
- 04
Dark mode default
Engineering audience; assumed a dark theme as default and dropped the toggle entirely to reduce visual noise.
Screenshots
Desktop and mobile, as it ships.
What's not in scope
Marketing surface only. No auth, no app, no dashboard — this exists to validate copy and visual direction before any product code gets written.
Tech stack
Built with.
- Next.js 14
- React 18
- Tailwind CSS
- Vercel