Conversion-focused landing page for a coding bootcamp.
CodeForge
The brief
A landing page for a coding bootcamp, exploring how to make outcomes — not curriculum — the lead message. Most bootcamp sites bury hiring data five scrolls down; we wanted it visible in the first 30 seconds.
Design decisions
What we chose, and why.
- 01
Stats above the fold
"94% hire rate, $72k average starting salary" sits directly under the hero. The biggest reason to apply gets the biggest visual weight.
- 02
ISA co-equal with upfront pricing
The income-share option carries the "Most popular" badge instead of the high-cap upfront tier — reduces application friction for the under-served audience this kind of bootcamp actually serves.
- 03
Curriculum as four modules, not 16 weeks
A 2×2 grid scans in seconds. A sprawling week-by-week list reads like a syllabus and stops scrolls.
- 04
Mentor faces and titles, no fake quotes
Three mentor cards with real-shaped roles ("Staff Engineer @ Stripe"); no AI-generated headshots, no manufactured praise blocks.
Screenshots
Desktop and mobile, as it ships.
What's not in scope
Marketing surface only. No application form, no curriculum CMS, no payment flow — this validates copy and trust signals before any backend gets built.
Tech stack
Built with.
- Next.js 14
- React 18
- Tailwind CSS
- Vercel